1-Click Resale (URL-Based Integration)

Overview

EON 1-Click Resale lets customers list products for resale with product data prefilled. Deploy it from existing order history and account experiences, or from serialized Digital Product Passports powered by EON Digital IDs.

EON supports both product-level identifiers (GTIN, Internal Product IDs) and item-level serialized identifiers (RefID, SGTIN, and existing m-brand serialization schemes) — so you can launch quickly today and expand to item-level lifecycle tracking over time.

Supported customer experiences

1-Click Resale can be deployed using historical purchase data, serialized product data, or both.

Option 1 Historical purchases

Add a Resell button to existing customer experiences such as order history, account pages, purchase history, loyalty portals, ownership experiences, and post-purchase emails. When a customer clicks Resell, EON uses the product identifier associated with the purchase to retrieve product information and route the customer to the appropriate marketplace.

Option 2 Serialized products & Digital IDs

For brands leveraging serialized products, 1-Click Resale can be activated from Digital Product Passports, QR codes, NFC tags, product authentication experiences, ownership registration experiences, and connected products. EON supports multiple item-level serialization strategies:

• EON RefID — EON's item-level digital identifier.
• SGTIN — GS1 Serialized Global Trade Item Number.
• Brand Serialization — existing item-level identifiers generated and managed by the m-brand.
• Third-Party Serialization — item-level identifiers from approved partners or existing serialization platforms.

When a serialized identifier is available, EON can identify the specific product instance rather than just the product model, enabling richer lifecycle tracking and reporting:

• Item-level resale tracking
• Ownership history
• Enhanced circularity reporting
• Product authentication
• Digital Product Passports
• Lifecycle visibility across owners

Required product data

Recommended product data

Add a Resell CTA

Add a Resell CTA anywhere a customer has a relationship with a product:

• Order History
• Account Pages
• Purchase History
• Loyalty Experiences
• Digital Product Passports
• Ownership Portals
• Product Registration
• Email Campaigns

Dynamically merge the product identifier determined during data discovery and ingestion — into the CTA URL.

# Using GTIN
https://cnnct.id/g/{insert_GTIN}/?r=resale

# Using Internal ID
https://cnnct.id/o/27/i/{insert_Internal_ID}/?r=resale

# Using Reference ID
https://cnnct.id/r/{insert_RefID}/?r=resale

Identifier selection guidance

Optional query parameters

Combined example:

https://cnnct.id/g/00812345678901/?r=resale&r_name=poshmark&r_location=us

Resale rules configuration

EON configures dynamic partner routing during onboarding. Each product, location, or business m-rule can carry tailored logic via redirect_url_configurations. Routing can be configured by:

• Geography
• Product category
• Product type
• Marketplace availability
• Brand resale requirements

{
  "redirect_url_configurations": {
    "resale": [
      {
        "name": "poshmark",
        "enabled": true,
        "priority": 1,
        "locations": ["us", "cn"]
      },
      {
        "name": "Depop",
        "enabled": true,
        "priority": 3,
        "locations": ["uk"]
      },
      {
        "name": "ResaleExample",
        "enabled": true,
        "priority": 2,
        "locations": ["uk"]
      },
      {
        "name": "ResaleExample2",
        "enabled": true,
        "priority": 3,
        "locations": ["cn"]
      },
      {
        "name": "default",
        "enabled": true,
        "priority": 100,
        "locations": []
      }
    ]
  }
}

Resale lifecycle reporting

Participating resale partners send lifecycle events back to EON, so you can measure customer engagement, listing activity, and resale performance.